Here are 20 multiple-choice questions (MCQs) on Programmatic Advertising with options and correct answers included:
1. What is Programmatic Advertising?
A. Manual buying of print ads
B. Automated buying and selling of digital ads
C. Buying ads on TV
D. Organic social media marketing
Answer: B
2. Which platform allows advertisers to automatically buy ad space?
A. SSP
B. DSP
C. CMS
D. CRM
Answer: B
3. What does SSP stand for in Programmatic Advertising?
A. Smart Sales Platform
B. Supply-Side Platform
C. Systematic Sales Process
D. Software Selling Point
Answer: B
4. What is the role of a Data Management Platform (DMP)?
A. To create ad creatives
B. To automate manual media buying
C. To collect and manage audience data
D. To publish websites
Answer: C
5. What does RTB stand for in the programmatic buying process?
A. Real Time Bidding
B. Rapid Targeted Buying
C. Revenue Tracking Base
D. Real Test Broadcast
Answer: A
6. In Real-Time Bidding (RTB), when does the auction take place?
A. Once per day
B. When the ad campaign starts
C. Every time a web page loads
D. After a user clicks an ad
Answer: C
7. What is a Private Marketplace (PMP)?
A. Public auction for all advertisers
B. Invite-only auction with selected publishers
C. Manual ad placement tool
D. A social media campaign manager
Answer: B
8. What is the benefit of Programmatic Advertising?
A. Slower campaign optimization
B. Manual media negotiation
C. Real-time insights and automation
D. Only works on mobile
Answer: C
9. What type of data is *NOT* used in programmatic targeting?
A. Demographic data
B. Psychographic data
C. Tarot card data
D. Behavioral data
Answer: C
10. What is the main purpose of a DSP in the ad buying ecosystem?
A. To manage publisher ad placements
B. To help advertisers buy ad inventory
C. To write ad copy
D. To block fraudulent clicks
Answer: B
11. Which of the following is an example of a programmatic ad format?
A. Newspaper classifieds
B. Traditional billboard
C. Display banner ad on a news site
D. Printed sales brochure
Answer: C
12. What does CPM stand for?
A. Cost Per Mille
B. Cost Per Message
C. Clicks Per Minute
D. Campaign Per Method
Answer: A
13. Which part of the programmatic ecosystem manages ad impressions from publishers?
A. DSP
B. SSP
C. CRM
D. CMS
Answer: B
14. Which technology helps prevent ads from showing to the same user too often?
A. Cookie deprecation
B. Ad blocking
C. Frequency capping
D. Retargeting
Answer: C
15. Programmatic Direct refers to:
A. Manual negotiation of ad placements
B. Automated but guaranteed ad buying
C. Auction-based open exchange buying
D. Only mobile ad buying
Answer: B
16. What is the auction-based model used in RTB?
A. First price auction
B. Second price auction
C. Both A and B
D. None of the above
Answer: C
17. Which of these is a common KPI in programmatic campaigns?
A. Number of phone calls
B. Click-through rate (CTR)
C. TV ratings
D. Organic traffic bounce rate
Answer: B
18. What is one of the downsides of programmatic advertising?
A. No access to user data
B. Ad fraud and brand safety risks
C. No automation
D. Only works for search ads
Answer: B
19. Which type of targeting allows advertisers to show ads based on a user’s past behavior?
A. Demographic targeting
B. Contextual targeting
C. Behavioral targeting
D. Geographic targeting
Answer: C
20. What is “cookie deprecation” affecting in the programmatic ecosystem?
A. TV ad buying
B. User identity tracking in digital ads
C. Email marketing automation
D. SEO and content ranking
Answer: B
What is programmatic advertising?
Programmatic Advertising is the automated process of buying and selling digital ad space using technology and data instead of manual processes. It uses software, algorithms, and artificial intelligence to purchase ad impressions in real time, targeting the right audience at the right moment.