How well do you know Facebook marketing? Put your skills to the test with these 25 multiple-choice questions! Whether you’re a marketer looking to master Facebook Ads, audience targeting, or performance tracking, this quiz is perfect for you.
Take the challenge, check your answers at the end, and don’t forget to share your feedback—did this MCQ help boost your knowledge?
Here are the 25 MCQs on Facebook Marketing
1. What is Facebook Business Manager used for?
- A) To post organic content on a personal timeline
- B) To manage ad accounts, pages, and team access
- C) To track website analytics
- D) To increase page likes automatically
2. Which objective should you choose for a Facebook Ad if you want to drive traffic to your website?
- A) Brand Awareness
- B) Lead Generation
- C) Traffic
- D) Engagement
3. What is the primary advantage of using Facebook Pixel?
- A) It increases page likes
- B) It helps track and optimize ad performance
- C) It automates content creation
- D) It sends direct messages to users
4. Which type of Facebook Ad format supports multiple images or videos in a single ad?
- A) Carousel
- B) Image
- C) Slideshow
- D) Story
5. What does CPC stand for in Facebook advertising?
- A) Cost Per Click
- B) Clicks Per Conversion
- C) Cost Per Conversion
- D) Clicks Per Campaign
6. Which audience type targets users who have already interacted with your business?
- A) Lookalike Audience
- B) Core Audience
- C) Custom Audience
- D) Broad Audience
7. What is the minimum daily budget for a Facebook Ad campaign?
- A) $1
- B) $5
- C) $10
- D) $20
8. What does A/B testing in Facebook Ads help with?
- A) Increasing organic reach
- B) Automating content creation
- C) Comparing ad variations for better performance
- D) Reducing ad costs automatically
9. Which metric measures how many times an ad is shown?
- A) Click-Through Rate (CTR)
- B) Impressions
- C) Conversion Rate
- D) Reach
10. What type of Facebook Ad encourages users to send messages directly?
- A) Video Ad
- B) Lead Generation Ad
- C) Messenger Ad
- D) Carousel Ad
11. Which bidding strategy should you choose if you want to control the maximum amount you’re willing to pay per action?
- A) Lowest Cost
- B) Cost Cap
- C) Target ROAS
- D) Automatic Bid
12. What does Facebook’s “Lookalike Audience” feature do?
- A) Targets users who look like celebrities
- B) Finds new people similar to your existing customers
- C) Shows ads to your followers only
- D) Increases ad impressions automatically
13. Which tool helps you track website activity from Facebook Ads?
- A) Facebook Insights
- B) Facebook Pixel
- C) Business Suite
- D) Ads Manager
14. Which campaign objective is best for collecting leads directly on Facebook?
- A) Traffic
- B) Brand Awareness
- C) Lead Generation
- D) Conversions
15. What does CTR stand for in Facebook Ads?
- A) Cost To Revenue
- B) Click-Through Rate
- C) Conversion Tracking Rate
- D) Customer Target Ratio
16. What is a major benefit of Facebook Retargeting Ads?
- A) Reaching new customers
- B) Reducing ad costs
- C) Re-engaging users who interacted with your business
- D) Automatically boosting organic content
17. What is the purpose of the Facebook Ad Auction?
- A) To sell products directly
- B) To rank ads based on the highest bid and quality score
- C) To provide free ad slots
- D) To increase organic reach
18. Which of these is NOT a valid Facebook Ad objective?
- A) App Installs
- B) Website Engagement
- C) Video Views
- D) Store Traffic
19. What is Facebook’s primary targeting system based on?
- A) Keywords
- B) Demographics, interests, and behaviors
- C) Website traffic only
- D) User names
20. What is the benefit of using Dynamic Ads on Facebook?
- A) They auto-translate content
- B) They display product recommendations based on user behavior
- C) They boost organic posts
- D) They increase page likes automatically
21. What does ROAS stand for?
- A) Return On Ad Spend
- B) Rate Of Advertising Success
- C) Revenue On Automated Sales
- D) Return On Audience Strategy
22. Which Facebook Ad format is best for telling a visual story?
- A) Image Ad
- B) Story Ad
- C) Collection Ad
- D) Carousel Ad
23. What is the maximum character limit for a Facebook Ad headline?
- A) 25 characters
- B) 40 characters
- C) 60 characters
- D) 100 characters
24. Which metric tracks how often users take the desired action after seeing your ad?
- A) Reach
- B) Impressions
- C) Conversion Rate
- D) Click-Through Rate
25. What is the primary function of Facebook Insights?
- A) To create new ad campaigns
- B) To track and analyze page performance
- C) To boost posts
- D) To manage user comments
Answer of 25 MCQs on Facebook Marketing
- Answer: B) To manage ad accounts, pages, and team access
- Answer: C) Traffic
- Answer: B) It helps track and optimize ad performance
- Answer: A) Carousel
- Answer: A) Cost Per Click
- Answer: C) Custom Audience
- Answer: B) $5
- Answer: C) Comparing ad variations for better performance
- Answer: B) Impressions
- Answer: C) Messenger Ad
- Answer: B) Cost Cap
- Answer: B) Finds new people similar to your existing customers
- Answer: B) Facebook Pixel
- Answer: C) Lead Generation
- Answer: B) Click-Through Rate
- Answer: C) Re-engaging users who interacted with your business
- Answer: B) To rank ads based on the highest bid and quality score
- Answer: B) Website Engagement
- Answer: B) Demographics, interests, and behaviors
- Answer: B) They display product recommendations based on user behaviour
- Answer: A) Return On Ad Spend
- Answer: B) Story Ad
- Answer: B) 40 characters
- Answer: C) Conversion Rate
- Answer: B) To track and analyze page performance
Hope you found these MCQs on Facebook Marketing helpful for your exam or interview! Do share them within your network, and let us know in the comments if you’d like us to include any specific topics or questions, or if you have any suggestions for improvement. Happy learning!