Here are 20 MCQ questions on Google Display Network with 4 options each and the answer right below:
1. What is the primary purpose of the Google Display Network (GDN)?
A. To show ads in Google Search results
B. To display video ads on YouTube only
C. To show visual ads across websites, apps, and videos
D. To manage Google Analytics reports
Answer: C
2. Which ad format is commonly used on the Google Display Network?
A. Text-only ads
B. Responsive display ads
C. Shopping ads
D. Call-only ads
Answer: B
3. What is a key benefit of the Google Display Network?
A. Targets only people searching for your product
B. Reaches people across millions of websites and apps
C. Only shows ads on Google-owned websites
D. Displays only text-based ads
Answer: B
4. Which targeting option allows advertisers to show ads to users based on their browsing behavior?
A. Contextual targeting
B. Demographic targeting
C. Affinity audiences
D. Remarketing
Answer: D
5. Which audience type is best to reach people actively researching products?
A. Affinity audiences
B. In-market audiences
C. Custom intent audiences
D. Demographic audiences
Answer: B
6. What does responsive display ads automatically adjust?
A. Only the ad text
B. Only the images
C. The size, format, and appearance of the ad
D. Only the call-to-action button
Answer: C
7. Which targeting method matches ads to websites based on specific keywords?
A. Remarketing
B. Keyword contextual targeting
C. Placement targeting
D. Demographic targeting
Answer: B
8. What is placement targeting?
A. Choosing times to show ads
B. Selecting specific websites or apps to show your ads
C. Targeting people based on their interests
D. Selecting audiences based on behavior
Answer: B
9. Frequency capping is used to:
A. Limit how often the campaign runs
B. Reduce impressions to save budget
C. Limit the number of times an ad is shown to a user
D. Prevent ads from showing outside business hours
Answer: C
10. Which bidding strategy is often used to maximize conversions in GDN?
A. Manual CPC
B. Target CPA
C. Max clicks
D. Enhanced CPC
Answer: B
11. What is a major advantage of remarketing on GDN?
A. Reaches new audiences only
B. Shows ads to people who have already interacted with your site
C. Reduces ad costs automatically
D. Guarantees top placement
Answer: B
12. Which ad format includes a combination of images, headlines, and descriptions that Google optimizes?
A. Static image ads
B. HTML5 ads
C. Responsive display ads
D. Text-only ads
Answer: C
13. Where can Google Display Network ads appear?
A. Only on blogs
B. Only on Google Shopping
C. On millions of websites, apps, and YouTube
D. Only on Google Search partners
Answer: C
14. What does “viewable impression” mean?
A. User clicked the ad
B. At least 50% of the ad was visible for 1 second
C. Ad was shown at the top of the page
D. Ad was shown below the fold
Answer: B
15. Which report helps identify which websites your ads appeared on?
A. Search term report
B. Placement report
C. Keyword report
D. Demographic report
Answer: B
16. What is the benefit of using custom intent audiences?
A. Target users similar to your existing customers
B. Reach users based on URLs, keywords, or apps they are interested in
C. Target users who have visited your website before
D. Broad targeting to increase reach
Answer: B
17. Which metric measures how often users click your display ads?
A. Impression share
B. CTR (Click-through rate)
C. CPC (Cost per click)
D. Frequency
Answer: B
18. What type of campaign uses images, logos, and text combinations that Google tests automatically?
A. Smart Display campaign
B. Search campaign
C. Shopping campaign
D. App campaign
Answer: A
19. Which option allows advertisers to exclude specific websites from showing their ads?
A. Audience exclusions
B. Device exclusions
C. Placement exclusions
D. Keyword exclusions
Answer: C
20. Which bidding strategy is recommended for brand awareness on GDN?
A. Target CPA
B. Target ROAS
C. Viewable CPM (vCPM)
D. Max conversions
Answer: C