1. Which of the following is a key characteristic of display advertising?
A. Only appears in search results
B. Uses visual elements such as images, banners, and videos
C. Only text-based ads
D. Only appears on social media platforms
Answer: B
2. Which network primarily serves display ads in Google Ads?
A. Google Search Network
B. Google Display Network (GDN)
C. Google Shopping Network
D. Google Video Network
Answer: B
3. What is the primary purpose of remarketing?
A. Reach completely new users
B. Show ads to users who previously visited your site
C. Increase page speed
D. Reduce impressions
Answer: B
4. Which ad format blends naturally with site content?
A. Banner ads
B. Lightbox ads
C. Native ads
D. Pop-up ads
Answer: C
5. Which YouTube ad is skippable after 5 seconds?
A. Non-skippable in-stream
B. Skippable in-stream
C. Bumper ads
D. Discovery ads
Answer: B
6. Which bidding strategy focuses on getting the most clicks?
A. Target CPA
B. Maximize Clicks
C. Target ROAS
D. Maximize Conversions
Answer: B
7. Target CPA is used to:
A. Improve impressions
B. Maximize CTR
C. Achieve conversions at a chosen cost per acquisition
D. Increase video views
Answer: C
8. Which targeting uses demographics and interests?
A. Contextual targeting
B. Audience targeting
C. Placement targeting
D. Keyword targeting
Answer: B
9. Which targeting option allows choosing specific websites?
A. Affinity targeting
B. Placement targeting
C. Demographic targeting
D. Topic targeting
Answer: B
10. What does frequency capping do?
A. Increase CPC
B. Limit how many times an ad appears to a user
C. Increase remarketing audiences
D. Improve ad rank
Answer: B
11. Maximum duration of a YouTube bumper ad:
A. 15 seconds
B. 30 seconds
C. 6 seconds
D. 60 seconds
Answer: C
12. Responsive Display Ads automatically adjust:
A. Only text
B. Only images
C. Only video
D. Size, format, and appearance
Answer: D
13. Which is NOT a remarketing type?
A. Standard remarketing
B. Dynamic remarketing
C. Predictive remarketing
D. Video remarketing
Answer: C
14. What does dynamic remarketing do?
A. Shows generic ads to all visitors
B. Shows personalized product ads users viewed
C. Boosts video views
D. Expands new user reach
Answer: B
15. Which YouTube ad appears on the homepage?
A. Bumper
B. Skippable
C. Masthead
D. Outstream
Answer: C
16. CPM stands for:
A. Cost per metric
B. Cost per thousand impressions
C. Cost per click
D. Cost per conversion
Answer: B
17. Contextual targeting is based on:
A. User interests
B. User demographics
C. Website content or keywords
D. Manually selected placements
Answer: C
18. Main advantage of native advertising:
A. Higher bounce rate
B. Blends naturally with content for better UX
C. Limited placement options
D. Difficult to scale
Answer: B
19. Outstream ads run mainly on:
A. TV screens
B. Mobile devices on partner sites
C. YouTube homepage
D. Desktop only
Answer: B
20. Which bidding strategy suits brand awareness campaigns?
A. Target ROAS
B. Maximize Conversions
C. Target CPM
D. Target CPA
Answer: C