Here is the numbered set of 20 multiple-choice questions with answers on Amazon Sponsored Products (SP) Ads:
Amazon Sponsored Products (SP) Ads: MCQ
1. What is an Amazon Sponsored Products (SP) ad primarily used for?
A) To promote a brand outside Amazon
B) To display banner ads on Amazon’s homepage
C) To advertise individual product listings on Amazon
D) To increase organic search rankings
Answer: C
2. Which targeting type is NOT available in Amazon Sponsored Products campaigns?
A) Automatic targeting
B) Manual targeting
C) Audience targeting
D) Keyword targeting
Answer: C
3. What happens in automatic targeting within SP ads?
A) Advertisers select exact keywords
B) Amazon matches ads to relevant customer searches automatically
C) Ads show only on Amazon mobile app
D) Ads only target competitor product pages
Answer: B
4. What is the main bidding strategy advertisers use for SP ads?
A) Cost per Click (CPC)
B) Cost per Impression (CPM)
C) Cost per Acquisition (CPA)
D) Flat fee per campaign
Answer: A
5. Which of these is a key benefit of using manual targeting in SP ads?
A) No need to monitor performance
B) Control over which keywords trigger ads
C) Ads automatically optimized by Amazon
D) Free advertising credits
Answer: B
6. How are Sponsored Products ads displayed on Amazon?
A) Only at the top of search results
B) Only on product detail pages
C) In search results and on product detail pages
D) Only within the Amazon app
Answer: C
7. What data does Amazon provide to help optimize SP ads?
A) Keyword search terms report
B) Email addresses of shoppers
C) Offline purchase behavior
D) Competitors’ bids
Answer: A
8. Which of the following can advertisers NOT do with SP ads?
A) Set daily budget caps
B) Choose ad placements
C) Select product images for ads
D) Target competitor products directly by product ASIN
Answer: D
9. What is an ASIN in the context of Amazon advertising?
A) Amazon Search Index Number
B) Amazon Standard Identification Number for products
C) Average Sales Indicator Number
D) Advertising Sponsored Item Number
Answer: B
10. What does ACoS stand for in Amazon advertising metrics?
A) Average Cost of Sale
B) Advertising Cost of Sale
C) Amazon Customer Order Score
D) Average Clicks on Sponsored ads
Answer: B
11. What does a low ACoS indicate?
A) High advertising cost relative to sales
B) Efficient advertising spending relative to sales
C) High click-through rate but low sales
D) Poorly performing ads
Answer: B
12. What type of product images does Amazon recommend for SP ads?
A) Lifestyle images
B) Clean, white background product images
C) Logo only images
D) Hand-drawn illustrations
Answer: B
13. Which report provides details on the keywords that triggered your SP ads?
A) Search term report
B) Campaign performance report
C) Inventory report
D) Buyer behavior report
Answer: A
14. What is a common goal advertisers aim for when setting the daily budget for SP campaigns?
A) To exhaust the entire advertising budget quickly
B) To balance spending with expected sales and ROI
C) To set the maximum possible budget without limits
D) To have a fixed budget irrespective of performance
Answer: B
15. How can advertisers optimize SP ads to increase conversions?
A) Increasing the daily budget endlessly
B) Using relevant keywords and negative keywords
C) Targeting all possible keywords
D) Reducing product price drastically
Answer: B
16. When does an advertiser pay for a Sponsored Products ad?
A) When the ad is displayed
B) Only when a shopper clicks the ad
C) When the ad is approved
D) When the product sells regardless of ad clicks
Answer: B
17. What is an important factor for SP ads success besides bidding and targeting?
A) Product reviews and ratings
B) Number of products advertised
C) Using brand logos in ads
D) Frequency of campaign pauses
Answer: A
18. Can SP ads be used for any product available on Amazon?
A) Yes, all products qualify automatically
B) Only products that are part of a brand registered with Amazon
C) Only new products
D) Only products with prime eligibility
Answer: B
19. What is the main difference between SP ads and Sponsored Brands ads?
A) SP ads promote individual products; Sponsored Brands promote a brand and multiple products
B) SP ads are free; Sponsored Brands are paid
C) SP ads appear off Amazon; Sponsored Brands appear on Amazon
D) SP ads use CPM; Sponsored Brands use CPC
Answer: A
20. What does a high click-through rate (CTR) on SP ads generally indicate?
A) The ad is relevant and attractive to shoppers
B) The ad is too expensive
C) The campaign budget is too low
D) The keywords are irrelevant
Answer: A