Amazon Sponsored Brands (SB) Ads are a powerful advertising option that promote a brand’s portfolio of products, allowing brands to enhance visibility and drive sales across Amazon. These ads appear prominently in search results and allow brand storytelling through custom headlines and brand logos.
Here are 20 MCQs on Amazon Sponsored Brands, each with four options and the correct answer indicated:
1. What is the primary pur pose of Amazon Sponsored Brands ads?
A) To promote a single product only
B) To increase brand awareness and showcase multiple products
C) To display banner ads off Amazon
D) To re-target previous website visitors
Answer: B
2. Which element can advertisers customize in Sponsored Brands ads?
A) Product prices
B) Campaign bidding strategy
C) Headline and brand logo
D) Shipping options
Answer: C
3. Where do Sponsored Brands ads appear on Amazon?
A) Only at the bottom of search results
B) Only on product detail pages
C) At the top of search results and product pages
D) Outside Amazon website only
Answer: C
4. Which targeting options are available for Sponsored Brands campaigns?
A) Only automatic targeting
B) Only manual keyword targeting
C) Manual keywords, product targeting, and automatic targeting
D) Only audience targeting
Answer: C
5. How do advertisers set bids in Sponsored Brands campaigns?
A) By bidding on keywords or product placements
B) By setting a fixed monthly fee
C) By paying a percentage of sales
D) By entering a flat rate per impression
Answer: A
6. What is a significant advantage of Sponsored Brands over Sponsored Products?
A) They only promote one product at a time
B) They allow brand storytelling and showcase multiple products
C) They are cheaper than Sponsored Products
D) They appear only on external websites
Answer: B
7. Which metric is most important to measure the effectiveness of Sponsored Brands campaigns?
A) Click-Through Rate (CTR)
B) Number of products in the catalog
C) Total product reviews
D) Shipping time
Answer: A
8. What does the “headline” component of Sponsored Brands ads do?
A) Displays product prices to customers
B) Displays a custom message to attract shoppers
C) Changes the product images automatically
D) Sets the bid amount for keywords
Answer: B
9. Can you target specific competitor products with Sponsored Brands?
A) Yes, using product targeting options
B) No, it is not allowed
C) Only if the competitor allows it
D) Only through manual search ads
Answer: A
10. What is a key difference between Sponsored Products and Sponsored Brands?
A) Sponsored Products promote individual items; Sponsored Brands promote brand and multiple products
B) Sponsored Brands are not paid campaigns
C) Sponsored Products appear only outside Amazon
D) Sponsored Brands cannot include images
Answer: A
11. Which report helps analyze the performance of Sponsored Brands campaigns?
A) Amazon Brand Analytics report
B) Campaign performance report
C) Customer feedback report
D) Inventory turnover report
Answer: B
12. What is a “headline search ad”?
A) An ad on external news websites
B) A title in search engine results
C) The main element that attracts customers in Sponsored Brands ads
D) An image-only ad
Answer: C
13. Which is a recommended best practice when creating Sponsored Brands ads?
A) Use irrelevant keywords to reach more customers
B) Use high-quality brand logos and clear headlines
C) Avoid targeting keywords
D) Set the lowest bid possible regardless of competition
Answer: B
14. How can brands measure the success of their SB campaigns?
A) By tracking click conversions and sales attributed to the ads
B) By observing shipping times
C) By counting the number of impressions alone
D) By measuring the number of product reviews
Answer: A
15. What type of ad placement can be available for Sponsored Brands?
A) Only on external websites
B) Only at the bottom of search results
C) At the top of search results and on product detail pages
D) Only via email marketing
Answer: C
16. Can Sponsored Brands ads be customized for different devices?
A) No, they are the same across all devices
B) Yes, with different creative assets for desktop and mobile
C) Only for desktop devices
D) Only for mobile apps
Answer: B
17. What is a negative keyword in Sponsored Brands campaigns?
A) A keyword that increases ad visibility
B) A keyword that prevents ads from showing on unwanted searches
C) A keyword that promotes competitor brands
D) A keyword with negative reviews
Answer: B
18. Which feature allows brands to display multiple products in Sponsored Brands ads?
A) Product carousel or banner format
B) Single product focus only
C) Text-only ads with no images
D) Video-specific ads
Answer: A
19. What is the primary benefit of using Sponsored Brands ads for brand building?
A) They generate immediate sales only
B) They increase visibility and promote multiple products simultaneously
C) They only appear on external websites
D) They eliminate the need for bidding
Answer: B
20. How does Amazon determine which Sponsored Brands ads to show to a shopper?
A) Based on keyword relevance, bid, and performance metrics
B) Random selection
C) Only based on brand popularity
D) Automatically on a fixed schedule
Answer: A