Here are 20 MCQ questions on Search Engine Advertising for interview preparation.
1. Which keyword match type shows ads for close variations of the exact keyword?
A) Broad Match
B) Phrase Match
C) Exact Match
D) Negative Match
Answer: C) Exact Match
2. What is the main component of Ad Rank?
A) Ad budget
B) Keyword density
C) Quality Score × Bid
D) Landing page URL
Answer: C) Quality Score × Bid
3. Which bidding strategy is focused on maximizing conversions within a set budget?
A) Maximize Clicks
B) Manual CPC
C) Maximize Conversions
D) Target Impression Share
Answer: C) Maximize Conversions
4. What does CTR stand for?
A) Conversion Tracking Rate
B) Click-Through Rate
C) Customer Target Ratio
D) Cost-to-Result
Answer: B) Click-Through Rate
5. Which Google Ads feature helps exclude irrelevant search terms?
A) Broad match
B) Negative keywords
C) In-market audiences
D) Keyword planner
Answer: B) Negative keywords
6. Responsive Search Ads allow advertisers to:
A) Show only one headline
B) Upload image-based search ads
C) Test multiple headlines and descriptions automatically
D) Use only exact match keywords
Answer: C) Test multiple headlines and descriptions automatically
7. Which metric indicates how often your ad appears compared to the total available impressions?
A) Quality Score
B) Impression Share
C) CTR
D) Ad Rank
Answer: B) Impression Share
8. RLSA stands for:
A) Remarketing Lists for Search Ads
B) Return on Search Advertising
C) Real Lead Scoring Algorithm
D) Result Listing Search Actions
Answer: A) Remarketing Lists for Search Ads
9. A campaign’s daily budget determines:
A) The max amount spent per click
B) Average monthly spend
C) The most Google will spend per day (approx.)
D) How many ads run at once
Answer: C) The most Google will spend per day (approx.)
10. A low Quality Score is often caused by:
A) High bids
B) High CTR
C) Low ad relevance
D) High impression share
Answer: C) Low ad relevance
11. Which bidding strategy aims for a specific cost per acquisition?
A) Target CPA
B) Manual CPC
C) Maximize Clicks
D) Enhanced CPC
Answer: A) Target CPA
12. Search terms report helps you:
A) Find new placements
B) View actual user queries triggering your ads
C) See competitor keywords
D) Track conversion paths
Answer: B) View actual user queries triggering your ads
13. What is the main purpose of ad extensions (assets)?
A) Increase ad costs
B) Reduce impressions
C) Provide additional information and boost CTR
D) Replace the main ad
Answer: C) Provide additional information and boost CTR
14. A/B testing is primarily used to:
A) Increase campaign budgets
B) Compare two versions of an ad
C) Add new target audiences
D) Block low-performing keywords
Answer: B) Compare two versions of an ad
15. Which keyword match type provides the widest reach?
A) Phrase Match
B) Broad Match
C) Exact Match
D) Negative Match
Answer: B) Broad Match
16. Which metric represents the average cost you pay for each click?
A) CTR
B) CPC
C) CPA
D) ROAS
Answer: B) CPC
17. What does Google consider when calculating Quality Score?
A) Daily budget
B) Expected CTR, ad relevance, landing page experience
C) Campaign type
D) Bidding strategy
Answer: B) Expected CTR, ad relevance, landing page experience
18. When using phrase match, ads show for:
A) Any related search
B) Searches containing the meaning of your keyword phrase
C) Exact word order only
D) Unrelated queries
Answer: B) Searches containing the meaning of your keyword phrase
19. What is a primary benefit of using automated bidding?
A) You control every individual bid
B) Faster optimization based on machine learning
C) Higher budgets required
D) More manual work
Answer: B) Faster optimization based on machine learning
20. Which metric shows how much revenue you earn for every dollar spent on ads?
A) CPC
B) ROAS
C) CTR
D) CPA
Answer: B) ROAS