Practice and learn Google Display Network targeting with 20 updated MCQs and answers.
1. Which of the following is a contextual targeting option in Google Display Ads?
A) Affinity audience
B) Keyword
C) Remarketing
D) Demographic
Answer: B) Keyword
2. The Google Display Network reaches approximately what percentage of internet users?
A) 50%
B) 70%
C) 90%
D) 100%
Answer: C) 90%
3. What does ‘placement targeting’ allow advertisers to do?
A) Target age groups
B) Target specific websites or apps
C) Target users by search intent
D) Target based on gender only
Answer: B) Target specific websites or apps
4. Which audience targeting type seeks people who share a common interest?
A) In-market audience
B) Custom audience
C) Affinity audience
D) Remarketing audience
Answer: C) Affinity audience
5. What is the main benefit of using remarketing audiences in Google Display Ads?
A) Attracting new users
B) Engaging previous visitors
C) Increasing ad impressions
D) Lowering CPC
Answer: B) Engaging previous visitors
6. Which option lets advertisers exclude their ads from appearing on unwanted topics?
A) Placement
B) Keyword
C) Excluded audiences
D) In-market audience
Answer: C) Excluded audiences
7. What is demographic targeting?
A) Targeting users by topics
B) Targeting users based on age, gender, parental status
C) Targeting keywords
D) Targeting users by their location
Answer: B) Targeting users based on age, gender, parental status
8. Which of the following is NOT a main group of targeting in Display Ads?
A) Topic
B) Value proposition
C) Demographic
D) Audience
Answer: B) Value proposition
9. In ‘custom audiences’, you can combine:
A) Only keywords
B) Only demographics
C) Interests and behaviors
D) Only locations
Answer: C) Interests and behaviors
10. Which ad format is most commonly used in Google Display campaigns for automatic resizing and adaptation?
A) Static image ads
B) Responsive Display Ads
C) HTML5 uploaded ads
D) Video ads
Answer: B) Responsive Display Ads
11. Which audience is best for targeting users actively shopping for products?
A) Affinity audience
B) In-market audience
C) Custom audience
D) Demographic audience
Answer: B) In-market audience
12. What is a ‘view-through conversion’?
A) Conversion after seeing an ad
B) Conversion after clicking an ad
C) Conversion after receiving an email
D) Conversion after visiting a physical store
Answer: A) Conversion after seeing an ad
13. To improve Google Display targeting relevance, you should:
A) Layer targeting parameters
B) Use only one audience
C) Target everyone
D) Ignore demographics
Answer: A) Layer targeting parameters
14. Which type of targeting focuses on specific interests and behaviors?
A) Placement targeting
B) Audience targeting
C) Keyword targeting
D) Excluded topics
Answer: B) Audience targeting
15. Which setting is recommended for effective remarketing campaigns?
A) Use video creatives
B) Target only new users
C) Target people who have interacted with your website
D) Use CPM bidding only
Answer: C) Target people who have interacted with your website
16. What does contextual targeting include?
A) Placement, Topic, Keyword
B) Demographic, Audience
C) Value proposition, Headline
D) Auction, CPC
Answer: A) Placement, Topic, Keyword
17. What is NOT an example of people targeting in Google Display Ads?
A) Demographic
B) Audience
C) Placement
D) Affinity Audience
Answer: C) Placement
18. Advertisers should use __ to exclude their ads from irrelevant sites.
A) Affinity Audience
B) Custom Audience
C) Excluded Audiences
D) Responsive Ads
Answer: C) Excluded Audiences
19. Which allows you to target users based on what sites are linking to yours?
A) Referral traffic report
B) Keyword planner
C) Placement tool
D) Auction insights
Answer: A) Referral traffic report
20. Bid adjustments in Google Display Ads can be used to:
A) Increase or decrease maximum CPC for certain groups
B) Change keywords
C) Set up audience exclusions
D) Create video ads
Answer: A) Increase or decrease maximum CPC for certain groups
What do you mean by Google ads targeting?
Google Ads targeting allows advertisers to reach the right audience at the right time by using specific signals such as interests, behaviors, demographics, search intent, and website content. With targeting options like keywords, topics, placements, demographics, custom audiences, in-market audiences, and remarketing, advertisers can tailor their campaigns to show ads only to users who are most likely to engage or convert.